About Prudential A.S. de Movellan Real Estate
![]() | Tony de Movellan, broker and owner, founded the company in 1967. In 1973 we became known as A.S. de Movellan Real Estate, Inc., one of the most highly respected businesses in Central Kentucky. Key contributing factors to this recognition are our uncompromised ethical standards, a sincere and involved interest in our community, and an unsurpassed reputation for professionalism. |
Having an excellent reputation in the Central Kentucky area only was not enough. We needed to increase the number of incoming referrals in order to create more salability to our listings, and to help our clients and customers buy, sell, lease or move across the entire nation.
To accomplish this goal, in May of 1989, we purchased the Prudential Real Estate Affiliates, Inc. franchise. The Prudential, which is known to nine out of ten Americans, strengthens the national real estate referral network by investing nearly 60 million dollars in advertising each year; prime time television, radio, sports, cable TV and national magazines.
We are proud to be serving our clients in our 35th year!
Our Mission Statement
- To deliver the highest quality and most effective support services to our sales associates so we may together provide our clients with the finest marketing and purchasing assistance for real estate in Central Kentucky.
- To listen and respond to our customers' want and needs, and to strive to exceed their expectations.
- To provide a work environment which encourages teamwork, mutual respect and personal growth.
- To accomplish this following our three guiding principals; Professionalism, Personal Service and Uncompromised Integrity.
- To combine these elements in order to show a profit, nurture an excellent reputation and promote managed growth of the organization.
Our Value System
Uncompromised Integrity
We believe maintaining the highest level of personal and professional integrity throughout our dealings with clients, competitors, and vendors is the most effective way to ensure the continued success of our business. We believe financial success and integrity are complimentary. We strive to instill this belief in all our associates through example and training.
Personal Service
Each customer has a unique set of wants and needs. Each should be serviced personally, seeking to satisfy those particular wants and needs. Our policies and procedures encourage customized approaches which are not limited to the "traditional". We respect and remain sensitive that the home selling and buying process is more than a transaction, but is an emotional decision for the individual and/or family. We appreciate this investment will probably be the largest of their lives and we must service them so they may make informed decisions.
Professionalism
We are a team: knowledgeable in our profession, adhering to the highest professional and ethical standards, conducting ourselves in a considerate manner towards others, and accountable to those we serve. We recognize honest mistakes come with pushing to be your best and they create opportunities for growth. We understand and appreciate we each accomplish similar goals in different ways. We treat clients, customers, competitors, and vendors with the respect they command for themselves and we strive to earn their respect in return.
To Be the Very Best
Our three guiding principles are not market sensitive: Professionalism, personal Service, and Uncompromised Integrity have been the foundation of our business for over twenty-five years. We build upon this foundation with training, recruiting assertive sales associates, and an objective review of our business on a regular basis. We constantly strive to improve upon the quality of our service and every day we earn the sterling reputation for which we have become known.



Equal Housing Opportunity.
